The State of Theaters for 2020

 


This week Warner Brothers made a big announcement. "Wonder Woman 1984," the last big tentpole on the 2020 release schedule would release in theaters on Christmas Day as planned. But it would also release on HBO Max at the same time.

Call this good news for film fans, and good news/bad news for exhibitors. Regal Cinemas has already folded. AMC and Cinemark are hanging on, having re-opened in many places during the summer with limited original content, fun promotions, and classic films returning helping to keep some kind of Box Office afloat. With news that "Wonder Woman 1984" would release, that gives them the biggest attraction for the Box Office since "Tenet" in early September. But the fact it will also stream at the same time, coupled with an explosion of COVID cases nationwide and new restrictions, means the future of theaters remains as murky as ever.

Will people go to see "Wonder Woman" on the big screen when they can watch it at home? When will the majority of folks feel comfortable going back to a theater? Will the industry last that long? These are all fair questions without an easy answer.

I love movies, and I love the theater experience. Since theaters re-opened here in late July, I've gone a dozen times. But that's a far cry from the one to three films I used to see each week. And when I do go, there's plenty of space to spread out and few folks to see the films. And I don't see that getting any better.

Most releases that were relocated to the Fall have relocated further to 2021. The virus is spreading and new restrictions seem to come forward daily. Movies aren't the most important thing, but it's fair to wonder if major theaters, like all other spheres of business, will be able to emerge when this is all over. And even more important, will people still want to come back? Only time will tell.

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